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WHAT IT IS.A lightweight loose powder that blends effortlessly to set makeup for 16 hours. WHAT IT DOES. Cult-favourite and winner of multiple major awards, Laura Mercier's "best in beauty," #1 setting powder* is your go-to powder. Pros love the super smooth application, which goes on evenly, blends effortlessly and provides great wear. Sets makeup for 16 hours without adding weight or texture.16 Hour Matte Finish: A touch of sheer coverage with a matte finish sets makeup flawlessly for 16 hours. Weightless Texture: This lightweight, finely-milled powder doesn't add weight or texture to skin. Doesn't settle into fine lines and never looks cakey. No Photo Flashback: This no-flashback formula is perfect for photos and creates a soft-focus effect to subtly blur the look of fine lines and imperfections. Three Shades for Virtually All